D4+Narrative

D4 Narrative toc

Narrative Introduction
//**Below you will find Draft 2.0 of the narrative (as of 10-12-11)**// that was created by the WCEA-WASC Core Team, temporarily formatted in this Wiki. All comments and edits should be included at the **bottom of the document** below the narrative. In order to allow for continuity of the document and clarity of revisions, all focus group members should write bulleted notes below the narrative.

 Category D: Resource Management and Development

D4: Enrollment Resources Criterion

To What Extent... Are the school’s admission policies and procedures consistent with its philosophy? Are the school’s marketing, recruitment, and public relations efforts effective in attracting qualified students? Is enrollment targeted to maintain effective and meaningful curricular and co-curricular programs that meet the philosophy and goal expectations of the school?


 * __Focus Group Findings__

Moreau Catholic High School has undergone numerous strategic steps in order to improve and enhance the work of admissions, marketing, communications and recruitment.

Admissions In alignment with the charisms of Holy Cross and our Mission statement, Moreau Catholic admits students of any color, racial or ethnic origin to all the rights, privileges, programs, and activities of a student at the school. The admissions process and procedures are designed to support the enrollment of well-rounded students who are looking to be educated socially, spiritually and academically at a Catholic, Holy Cross high school. All admissions policies are approved by the Board of Trustees and are consistent with the school’s philosophy as reflected in our Mission statement and our Statement of Philosophy. The school has consistently seen over the years that two-thirds of our students identify themselves as Catholic, and one-third identify themselves as Christian, Hindu, Sikh, or other.

The role of admissions has become a critical priority for the school community, and as the need has changed, the following shifts have taken place:
 * Prior to 2003-2004, the role of admissions was held by various individuals within the school community. However, with the decrease in enrollment, there became a clear need for a strengthened marketing and recruitment efforts.
 * Since that time, the position of Admissions Director has been a member of the leadership team, and in 2006-2007 became Assistant Principal.
 * In an effort to align Moreau Catholic’s message from pre-enrollment to alumni, starting in 2011-2012, the Director of Admissions and Communications will now fall under the supervision of the President. This position will specifically focus on outreach and recruitment, admissions, marketing, communications and public relations.

In 2003, the school developed an Admissions Committee, made up of members from administration, counseling, and the faculty. In 2007, the Director of Admissions streamlined the following processes to aide in the transparency and decision making related to the acceptance of students: an admissions rubric, admissions committee norms, statement of purpose for the admissions committee, and additional meetings to review decisions and incoming student data. The committee members feel strongly that it is a holistic review process and that multiple factors are considered when admitting students.

One of the components to the overall admissions process, is the student/parent interviews. The school believes strongly in having the opportunity to interview and meet with all students and parents, to ensure their commitment to our school’s Mission and Philosophy. It also provides the parent/student the opportunity to get a better understanding of our commitment as faculty. Teachers participate in the interview process and are assigned to students based upon similar areas of interest/hobbies/passions. Teachers also receive short “bio” sheets on students to better prepare them for the conversation with the student and the parents. This has helped to make the process more personal and individualized.

Priority in admissions is given to applicants who are continuing a Catholic education, who have had at least one parent or sibling attend the school, or who are Catholics seeking admission from public schools. Moreau Catholic values the strong relationship with our support schools and annually has seen o average over 60% of our students coming from our local catholic support schools.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Marketing, Recruitment and Public Relations <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">In reviewing the school’s admissions policy and philosophy, the school’s marketing, recruitment and public relations efforts are effective in attracting qualified students and are in alignment with Moreau Catholic’s Mission. The school has worked collaboratively with all stakeholders to examine events and strategies to maximize these efforts. While there are still areas of improvement and growth, the school has become more effective in its work to attract qualified students.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">During the 2009-2010 school year, under the direction of the Director of Institutional Advancement, the school formed a Marketing Communications Committee comprised of faculty, staff, parents and administration. The committee’s purpose was to strengthen the brand identity of MCHS and improve the public image of the school. The committee looked at all print and web publications geared to both the internal and external community.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">The Office of Institutional Advancement and Communications then began the task of redesigning our website and print publications, providing an updated, unified look and feel.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">During the Fall of 2010, a current parent, Cindy Bath, volunteered her time and expertise as a Marketing Consultant to work with staff on developing a Branding Strategy. The objectives of the Committee grew to the following:
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">strengthen our brand identity
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">unify our message
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">grow enrollment
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">improve our public image
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">increase community support
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">improve resources

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Cindy Bath, in partnership with the Director of Institutional Advancement and the Marketing Communications Committee, spent time researching and gathering data; reviewing past marketing data (Marketing Plan 2004-2005, Opinion Research Survey 2004, Marketing Survey 2009), admissions data, survey data (annual end of year graduating parent surveys), and conducted focus groups with current parents, freshman students and parents who chose another Catholic high school. The process identified our strengths, our opportunities and our target growth areas. In partnership with the Committee, a Marketing plan and Communication Strategy for 2010-2015 was developed. This also included an implementation plan and ways for faculty, staff and parents to be involved. It was then presented to the following community members:
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Faculty and Staff Meetings, Aug 2010 & Oct 2010
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Institutional Advancement Committee, Spring/Fall 2010
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Board of Trustees, October 2010

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">The school utilizes the following methods to reach out to community members and market our school program:
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Print and Electronic Media: Updated/New website, New Website Mobile Interactive Application, Commercials, Stickies on newspapers, Facebook, YouTube, and Postcards
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Activities and Events: Breakfast tours, Improved shadow program, School visits/tours, Finance nights, VAPA outreach performances on and off campus (Support school musical, Band MUSE concert at MCHS), School fairs, Open house, Admissions information evening, Fall Principal and President Meetings with all Catholic and Private Support Schools, Lunch with the principal, Honors at Acceptance, Mariners of Distinction, Spring Welcome Night, Summer Athletic Camps, Summer School Enhancement Courses, free admissions to Sporting Events
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Additional Relational Activities: Link Crew, Membership in local chamber, Membership in Rotary, participation in City of Hayward business expo, Sponsorship of local Catholic school fundraisers, local cultural celebrations/masses, CYO and athletics using our facilities, Walkathons and relay for life on campus, Mariner wear and school name on busses and vans, Community service of students, Parish ambassadors committee, Collection of ongoing survey feedback about why Moreau Catholic High School

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">The school is committed to preserving and continuing to strengthen our ongoing relationship with our Catholic and Private support schools. Where possible, we have also made strides to develop a similar partnership with our public middle school principals. Most notably, over the past two years we were able to attend the Fall High School Presentation at Bret Harte Middle school in Hayward. As a result of that partnership with our local Principals, the Director of Admissions and the Director of Finance visited 10 Catholic Support Schools during October/November 2010 for Finance Nights, and hosted a Finance Night here at MCHS. The purpose of the Finance Nights were to visit parents on their own familiar campus and talk about how they can afford a Catholic, Holy Cross college-preparatory education at Moreau Catholic. Over the course of the 2010-2011 school year ten Finance Nights were held. At each, we saw parents from K-8 grades with an average of 30 parents in attendance.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Tuition assistance, in these tumultuous economic times, continues to be a challenge for many of our families. Finding new ways to make the process of applying for tuition assistance more transparent, has helped families feel more confident in the process, and in the expectations.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Enrollment Targets <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Enrollment continues to be an area of concern for our community. Stabilizing enrollment is a goal specified in our Strategic Plan to consistently have a total school population of 900-950 students, in order to support existing effective and meaningful programs, both curricular and co-curricular.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">The Diocese of Oakland is currently examining their own Strategic Plan. Over the past year, the President and Principal have both served as members of the Diocesan Strategic Plan Task Force (Mission and Academics). One key area of concern is the decrease in enrollment across the Diocese. The research from Diocesan consultants points to fewer students attending Catholic schools, but an increase in the number of students in the Catholic Faith Formation programs. Our local public schools are not facing a decline in total student enrollment. Economics and affordability of a Catholic education continues to be an area of concern for many families in choosing a Catholic High School.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">During the 2011 admissions cycle for the 2011-2012 school year, applications increased by 21%. This is a direct result of our marketing strategy, improved articulation of what makes MCHS unique in both print and presentations, the Finance nights, and increased admissions events. The school also saw a dramatic 35% increase in applications from local Hayward Catholic support schools. International student and transfer student enrollments are also increasing, and supporting the total school population.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Overall survey data from parents and students points to a strong satisfaction with our curricular and cocurricular programs, and students success in college and life. Results show that families are overwhelmingly happy with Moreau Catholic High School and thier choice to send their child to Moreau.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">We believe that the development of the Marketing Plan, the efforts made to enhance our publications and website, along with the inclusion of additional outreach events and the focus of a Director of Admissions and Communication will all help in continuing to move us forward toward more stable student enrollment.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">International Students <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">The goal of increasing the number of international students is in alignment with the charisms of Holy Cross, and the internationality of the order, while also being a strategic way to continue to stabilize school enrollment.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">For several years the leadership of Moreau Catholic looked at partnering with a company to offer support in welcoming international students. Although the school had welcomed international students for many years, there was not a formalized program, nor was there a formalized recruitment process. Initially in 2006-2007 the school welcomed three students through a partnership with DM Discoveries.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">During the Fall of 2009, the President, Principal, Director of Admissions and Director of Finance met with local agents, who own the company Chinese American Education and Culture Exchange Center. These agents are stationed locally and serve as guardians for the students while they are in the United States. They also arrange housing and oversee the host families. The school partnered with this company to help in the recruitment and provide local support for international students.

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">During the first year in 2010-2011, the school welcomed eleven students; eight students are returning for 2011-2012 along with an additional fifteen new students. The school’s goal is to maintain an international enrollment maximum of 5% of the total school population. Moving forward, the Office of Admissions is looking at other agents to partner with in order to better diversify the international pool of applicants. || <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; vertical-align: baseline;">__Evidence__


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Mission Statement
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Admissions Packet
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Admissions Policies
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Student-Parent Handbook


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Board of Trustees


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Enrollment Data


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Memo to Faculty and Staff explaining the Transition
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Personnel Guide


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Admissions Committee Guidelines


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Interview Forms


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Admissions Policies


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Interview Rubric/Questions


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Leadership Team Minutes


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Admissions Data


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Marketing Communications Committee (Minutes, Agenda, Purpose, Goals)
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Admissions Data


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">The On Course, The Vector, MCHS Website, Admissions Brochure, Handouts


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Marketing Communications Committee Minutes


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Marketing Presentation (PPT)


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Marketing Plan (2004-2005)
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Opinion Research Survey (2004)


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Marketing Plan
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Communication Strategy


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Marketing Presentation (PPT)


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Admissions Calendar


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Annual President, Principal meetings with Support school Principals
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Bret Harte High School Fair


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Finance Night Presentation, The Moreuver
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">TADS Applications


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Tuition Assistance Data


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Strategic Plan 2010-2015
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Enrollment Data


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Diocese of Oakland Strategic Plan Task Force


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Admissions Data


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Catholic Identity and Holy Cross Mission Survey Data (2009)
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Annual Graduating Parent Survey Data
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">WCEA-WASC survey data


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Holy Cross Institute Convocation - Internationality of Holy Cross
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Mission Statement


 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; text-decoration: none; vertical-align: baseline;">Enrollment and Admissions Data ||

**Focus Group Comments**
Please insert any comments or edits to the narrative in this space. These comments will be integrated into future versions of the narrative.

**ALL CHANGES UPDATED in Narrative Draft 2.0** 1. In the first paragraph under admission we use the word Shiek but I think mean Sikh

2. Also under the admissions portion we talk about how the parents and student to be interviewed to ensure their commitment, but we also provide the parent/student the opportunity to get a feel for our commitment as a faculty.

3. Please consider the language used in the paragraph on prioritizing students with Catholic backgrounds. Please explain further the relationship with catholic support schools. Furthermore, we should discuss the increase in enrollment from public school or other private non-catholic schools.

4. Under Marketing, Recruitment and Public Relations consider citing some evidence when discussing the effectiveness in attracting qualified students.

5. Under the topic heading of Methods for Community Outreach we feel we should mention something about sporting events.